Backflip Brands / A new direction

FAQ

What the diagnostic does and how to use the result.

Does this decide whether I need a new name?

No. It identifies a naming review as a possible task when the inputs suggest expansion, ownership change or a missing domain. Legal, market and customer research remain separate.

Is the brief a professional brand audit?

No. It is a rule based summary of your inputs, intended for discussion with a studio.

Are the transformations real client projects?

No. They are explicitly fictional scenarios used to explain possible directions.

Can I edit and share my brief?

Yes. Edit the generated text, copy or download it, or print the report. Email links open a draft and do not send it.